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Orffa Animal Nutrition: Seminar tour introduces Excentials product range in Indian market

Established in 2010, Orffa’s Indian subsidiary Orffa Animal Nutrition, organized a seminar tour in the Indian market. The aim was to supply customers with solid scientifical data on heat stress management and at the same time to introduce the Excential product range; Orffa’s exclusive product ranges serviced via daughter company Excentials to markets outside Europe.

Prof. Ramasubba Reddy: summer management in poultry

Orffa Animal Nutrition IndiaOn Tuesday 22nd of March the first seminar took place in The Residency Hotel in Coimbatore. Sri Amman Enterprises, distributor for Excentials product range in the Southern provinces (Tamilnadu and Kerala states) co-organized the seminar.  In total 50 participants attended the meeting, covering over 90% of the regions’ poultry industry. Prof. Ramasubba Reddy, retired professor from ANGR University of Hyderabad, opened the seminar with a presentation on summer management in poultry. Prof. Reddy handled topics of environmental issues, introducing terms as Effective Temperature and Heat Stress Index. After discussing physiological indicators for heat stress, Prof. Reddy discussed also on nutritional aspects to prevent or alleviate heat stress. Starting with anion-cation balance, Prof. Reddy discussed the effects of several trace minerals and vitamins. A specific attention was given to the usage of betaine during heat stress in broiler chickens.

Arno van der Aa: Excential Betain and Excential Butycoat

Orffa Animal Nutrition IndiaThe second introduction was performed by Arno van der Aa, Business Development Manager at Excentials BV. After a brief company introduction, the mode of action and possible applications of Excential Betain and Excential Butycoat was discussed. Excential Betain has very good applications in alleviating heat stress, as a methyl donor and to support broiler chickens during coccidiosis infection, specifically when ionophoric coccidiostats are being used in the diet. Excential Butycoat is a micro-encapsulated form of sodium butyrate, which has a slow-release effect in the gut. This enables proper functioning in the colon and ceaca, where it acts as an energy source for intestinal cells and provides a solution to reduce Salmonella incidence.

Dr. Sujit Kulkarni: Excential Betain trials

Orffa Animal Nutrition IndiaThe last speaker was Dr. Sujit Kulkarni, Technical Director at Orffa Animal Nutrition, Orffa’s Indian subsidiary. Dr. Kulkarni shared with the audience two recent trials performed at research institutes based in Pune (IPMT and PDRC). In these trials, Excential Betain showed to be effective in improving production performance when applied on top of a control diet, but was also able to replace different levels of Choline and Methione. In all occasions carcass dress % was increased by betaine.  Economical evalution showed a positive Return on Investment in all three treatments with Excential Betain.  In a second trial using Excential Butycoat, increased growth and improved FCR were measured in different dosing strategies. Besides a positive ROI, interesting indications were found that Clostridium infection could be reduced, when Excential Butycoat was applied. The evening was closed with a nice buffet and a cocktail party, that lasted till late hours.


Dr. S.V. Rama Rao: Heat Stress Management

Orffa Animal Nutrition IndiaAt the 23rd of March, the whole setting was moved to Hyderabad. In Hyderabad, the evening took place in the Fortune Hotel and was co-hosted by Sylon Biopharma Pvt, distributor for Excentials products line in  Andhra Pradesh and Karnataka regions. The introduction on Heat Stress Management was performed this time by Dr. S.V. Rama Rao. He mainly dealt with nutritional solutions to overcome the negative effects of heat stress, where he put a strong focus on panting. Except for dealing with different feed additives, Dr. Rama Rao also shared some of his own experiments that he performed using vitamine E in broiler nutrition as well as his latest unpublished results on betaine. Again the evening was closed by presentation of Mr. van der Aa and Dr. Kulkarni and closed with a cocktail dinner party.
The evenings were both well visited and information on heat stress management was well received. It was a nice opportunity to create awareness on Excentials product range and the scientific program performed by Orffa.